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See Our Economic Stimulus Plan
for Educators
Special Offers to Help Your Money Go Further!
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New Titles from Pearson Longman
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Longman Cornerstone and Longman Keystone:
Sucess Stories
Tara
Maceyak, K-6
Marketing Manager
We've
been telling you about the features of Longman
Cornerstone (grades K-5) and Longman
Keystone (grades 6-12).
This month, I wanted to bring you up to date on who is using Cornerstone
and Keystone.
More...
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The
Online Revolution — Real Improvements in Real Classrooms
John
Brezinsky, Higher
Education Marketing Manager
In
the mid-1990s, the Internet was new and intriguing. Excitement was
building. We knew that the Internet would change everything about
language teaching. Nothing would ever be the same!
Jump to the present — Time for an update! Online
software has not eliminated the
classroom. Instead, teachers and students are improving class time,
with
many new options for out-of-class time.
More...
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Learn
More about Picture This!
Oliva Fernandez, Marketing
Director,
Adult and Higher Education
Picture This!
is a two-level multiskills course for beginning students who need
effective communication in English. The course uses innovative
strategies to teach the fundamentals and provide opportunities for free
expression. Picture
This! places your students on the fast track to fluency.
(Excerpted from a review by Carol Martin, Garden Grove, CA)
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How
Do You Balance Writing Process and Product?
John
Brezinsky, Higher
Education Marketing Manager
Ask anyone what they teach in an academic
writing class and
they’ll probably tell you that they focus on both the process
and product of writing. But what does that mean? This article spells
out why process
and product
are important and offers tips on incorporating the two in your course.
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Teach
Grammar or Communicative Skills? Why Not Do Both?
John
Brezinsky, Higher
Education Marketing Manager
Many teachers ask
whether they should spend more time developing students’
knowledge of grammar or their communicative abilities. I tend to say
what Betty Azar says—do both. Grammatical knowledge
improves students' abilities to communicate effectively, and this
same communication solidifies grammatical knowledge through the
targeted negotiation of meaning.
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